How are you being perceived by others? Companies spend big bucks on marketing and promotion in an effort to influence how consumers view their brand. You may not have a similar marketing budget to influence how others perceive you or your business, but you do have a brand. Your brand is your reputation, which is something you can actually control.
Do you want to be part of a tired and complacent organization that’s just going through the motions? Or, one that strikes a chord? The image and message that an organization conveys is a function of its leaders. So what does it take to be a great leader?