​How are you being perceived by others? Companies spend big bucks on marketing and promotion in an effort to influence how consumers view their brand. You may not have a similar marketing budget to influence how others perceive you or your business, but you do have a brand. Your brand is your reputation, which is something you can actually control. 

​Would you invest in tobacco, oil or gambling corporations ("Sin" stocks) if you deemed them to be lucrative investments? If so, would you tell your friends and family about it? What about financial institutions that lend out money for arctic drilling? The lines can be blurred.

​Do you want to be part of a tired and complacent organization that’s just going through the motions? Or, one that strikes a chord? The image and message that an organization conveys is a function of its leaders. So what does it take to be a great leader?