Gretzky wasn’t the biggest, strongest or fastest player on the ice. His advantage was his ability to be where the puck is going. To do so, you need to stop reacting and start anticipating.
How are you being perceived by others? Companies spend big bucks on marketing and promotion in an effort to influence how consumers view their brand. You may not have a similar marketing budget to influence how others perceive you or your business, but you do have a brand. Your brand is your reputation, which is something you can actually control.